Caterpillar

Caterpillar​

Caterpillar Inc. is the world’s largest manufacturer of construction equipment. The designs created for Caterpillar were crafted to embody the toughness and reliability that define the CAT brand, enhancing user experience and bolstering their online presence.
Deliverables:
Web design, Advertising, Social Media
Role:
Lead Designer
Created while employed at WebFX. Rights retained by WebFX.

Gregory Poole CAT

CAT designs

Warren CAT & Fabick Mining

Warren CAT
Fabick Mining homepage

Harrisburg Area YMCA

Harrisburg Area YMCA website

HARRISBURG AREA YMCA​

Website redesign created for the Harrisburg Area YMCA
Deliverables:

Web Design

Role:
Lead Designer
Created while employed at WebFX. Rights retained by WebFX.

"WE BUILD STRONG KIDS, STRONG FAMILIES, STRONG COMMUNITIES."

With the YMCA vision in mind, the redesign focuses on community engagement by featuring diverse, family oriented photography and easy to find information. Users can seamlessly navigate the site and learn how to join or sign up for Y sponsored events and activities.

Designs

Harrisburg Area YMCA website designs

Ilona Holland

Ilona holland website
Image of Ilona's website

ILONA E. HOLLAND​

Web design, WordPress development and branding materials created for award winning children’s book author, Dr. Ilona E. Holland
Services:

Web Design, Graphic Design, Branding, WordPress Development, Website Maintenance

Designed by Julian Nicole Design

Designs

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Geneia

Geneia homepage
Geneia web designs

Geneia​

Web designs created for Geneia, a healthcare analytic solutions company and subsidiary of Capital Blue Cross.
Deliverables:
Web Design
Role:
Lead Designer, Art Direction

Created while employed at Geneia

The Challenge

The Geneia redesign aimed to enhance user experience and establish a comprehensive information hub for its three primary customer bases: health plans, hospitals & health systems, and provider practices. The objective was to boost conversions by delivering personalized digital journeys and premium content.
woman using care management platform on computer

Health Plans

Hospitals & Health Systems

Doctor on a computer

Provider Practices

Results

With a 15% reduction in bounce rate, a notable 153% increase in page views, and a substantial 131% rise in sales-qualified conversions, these achievements highlight the effective enhancement of user experience and personalized digital journeys across Geneia’s key customer bases.

15%

Reduction in Bounce Rate

153%

Increase in Page Views

131%

Increase in Sales-Qualified Conversions

Designs

The Gregory

The Gregory​​

Web designs created for The Gregory, a restaurant with southern flair and art deco vibes in Baton Rouge.
Deliverables:

Web Design, Advertising, Social Media

Role:
Lead Designer
Awards:
2016 Horizon Interactive Award, Best in Category, Food/Restaurants​
Created while employed at WebFX. Rights retained by WebFX.

Art Deco Inspired

With rich golds and black, subtle geometric patterns, and unique typography, The Gregory’s web design is strongly influenced by the beauty of the Art Deco period.
The Gregory website

DINNER MADE EASY​

With functionality tied with Open Table, eager diners can easily make a reservation by selecting their desired table size, date, and time. After making a reservation, site users can view the menu right from the homepage or view full menus featuring gorgeous food photography.
The Gregory website

Mid Penn Bank

Mid Penn Bank

Mid Penn Bank​​

Website redesign for Mid Penn Bank, a community bank with locations throughout Pennsylvania.
Deliverables:

Web Design

Role:
Lead Designer
Awards:
2016 Horizon Interactive Award, Bronze in the Bank/Finance Category
Created while employed at WebFX. Rights retained by WebFX.

Community Banking

Mid Penn Bank thrives to serve the local community and provide comprehensive financial solutions. The redesign focused on creating a website with a better user experience. Users can easily locate financial information, sign in to their online account, and find their nearest branch.

Designs

Mid Penn Bank designs

Flagger Force

Flagger Force website

Flagger Force​

Website redesign created for Flagger Force, a leading traffic control company in the Mid-Atlantic area.
Deliverables:

Web Design, Advertising

Role:
Lead Designer
Awards:
2017 Hermes Creative Awards, Gold Award Winner
Created while employed at WebFX. Rights retained by WebFX.

The Challenge

To create a streamlined user experience and personalized journey for potential customers, existing customers, and current and prospective employees.

Strong, Bold, Hard-working

Flagger Force’s mood board included imagery, colors, and typography that helped create a look and feel that was bold and impactful. Wireframes were also created in order to establish the visual flow and structure of the pages.

Targeting All Users

The homepage contains spotlights and informational sections throughout the design that leads each user to relatable content.

Designs