![Geneia web designs](https://i0.wp.com/juliannicoledesign.com/wp-content/uploads/2021/06/geneia-portfolio-top-image-02.jpg?fit=1920%2C730&ssl=1)
Geneia
Web designs created for Geneia, a healthcare analytic solutions company and subsidiary of Capital Blue Cross.
The Challenge
The Geneia redesign aimed to enhance user experience and establish a comprehensive information hub for its three primary customer bases: health plans, hospitals & health systems, and provider practices. The objective was to boost conversions by delivering personalized digital journeys and premium content.
![woman using care management platform on computer](https://i0.wp.com/juliannicoledesign.com/wp-content/uploads/2021/06/2020-01-Woman-using-CM-on-computer_screen-2-darker-edges.jpg?fit=1024%2C678&ssl=1)
Health Plans
![](https://i0.wp.com/juliannicoledesign.com/wp-content/uploads/2021/06/hospitals-health-systems-01.jpg?fit=1024%2C678&ssl=1)
Hospitals & Health Systems
![Doctor on a computer](https://i0.wp.com/juliannicoledesign.com/wp-content/uploads/2021/06/provider-practices.jpg?fit=1024%2C678&ssl=1)
Provider Practices
Results
With a 15% reduction in bounce rate, a notable 153% increase in page views, and a substantial 131% rise in sales-qualified conversions, these achievements highlight the effective enhancement of user experience and personalized digital journeys across Geneia’s key customer bases.