Caterpillar

Caterpillar

Web design, advertising, and social media graphics for CAT dealers across the U.S.

SERVICES:
ROLE:

Lead Designer

CREDIT:
Work completed while employed at WebpageFX. All rights belong to WebpageFX.

BUILT FOR IT.™

Caterpillar Inc. is the world’s largest manufacturer of construction equipment. The designs created for Caterpillar were crafted to embody the toughness and reliability that define the CAT brand, enhancing user experience and bolstering their online presence.
CAT designs

Gregory Poole CAT

CAT designs
CAT designs

Warren CAT & Fabick Mining

Warren CAT
Fabick Mining homepage

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Flagger Force

Flagger Force website

Flagger Force​

Website redesign created for Flagger Force, a leading traffic control company in the Mid-Atlantic area.
SERVICES:
ROLE:
Lead Designer
AWARDS:
2017 Hermes Creative Awards, Gold Award Winner
CREDIT:
Work completed while employed at WebpageFX. All rights belong to WebpageFX.

The Challenge

To create a streamlined user experience and personalized journey for potential customers, existing customers, and current and prospective employees.

Strong, Bold, Hard-working

Flagger Force’s mood board included imagery, colors, and typography that helped create a look and feel that was bold and impactful. Wireframes were also created in order to establish the visual flow and structure of the pages.

Targeting All Users

The homepage contains spotlights and informational sections throughout the design that leads each user to relatable content.

Designs

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